faq: re-write how can SFL afford to give Jami away for free

Change-Id: I2bc92ec1574c873cf7e6dcbeb143887391f6323b
GitLab: #11

user/faq.rst

@@ -203,12 +203,24 @@ Jami also uses an algorithm to change the consumption depending of the
 quality of the link. So, the bitrate can have a minimum of 200 Kbit/s
 and maximum of 6 Mbit/s.
 
-How can SFL afford to give Jami away for free?  How does/will SFL make money off Jami?
-~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
-
-Summary: ethical company, they will make money supporting managed Jami
-solutions for organizations; their main source of income is elsewhere;
-all Jami code is GPLv3+; etc. etc.
+How can Savoir-Faire Linux (SFL) afford to give Jami away for free?  How does/will SFL make money off Jami?
+~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
+
+[Savoir-Faire Linux](https://savoirfairelinux.com/) (SFL) is a consulting company with some R&D projects.
+Jami is a GPLv3+ project and this will not change. Savoir-Faire Linux already sells services
+for several fields of expertise (hosting, developing websites and applications, embedded
+software, etc). Jami is financed several ways:
+
++ [Donations](https://www.paypal.com/donate?hosted_button_id=MGUDJLQZ4TP5W)
++ Customization contracts
++ Services for other projects
++ Visibility
++ R&D
++ https://jami.biz
+
++ As a distributed system, Jami incurs very low costs by design
++ Opt-in collection of anonymized statistics might be added in the future to better understand
+Jami usage; however, no personal data will be collected.
 
 
 Account management